I have over 20 years experience focussed on UX, UI and design thinking within advertising agencies, startups and product teams. I'm passionate about crafting beautifully designed immersive experiences, successfully leading the UX and design on products, apps and campaigns. My work is based on a deep understanding of user intention and behaviour, gained from data, user research and testing, mixed with a strong understanding of merchandising and advertising.
I'm currently interested in how products use AI, AR, VUI and Behavioural Design to trigger internal cues to build habits and behaviours, whilst reducing fiction points.
During my career I've had the opportunity to work with clients such as AOL, Autocar, BBC, Beats, Betfair, British Library, BMW, CAP, Colgate, D&D London, Debenhams, DM, Five, FT.com, Greggs, Ladbrokes, Lastminute.com, Mark Warner, Microsoft, Moonfruit, MoneySuperMarket, NHS, Nissan, Premier Inn, Premier League, P&O, Starcount, TalkTalk, What Car?, Xbox, 21st Century Fox and more.
I've also picked up an award or two along the way.
More work and profiles
Some of the Medium posts I've found interesting...
The Quintessential Guide For Building An Unforgettable First-time User Experience
How to build an experience map
Web Crypto 101, Part 1: Basic Encryption
Questions UX Designers Should be Asking
19 Best UX Practices for Building Chatbots
Content Writing for Your Bot
Predicting Human Behavior: The Missing Third
How Do Products Tempt Us?
People Don’t Want Something Truly New, They Want the Familiar Done Differently
How to Trigger Product Usage that Sticks
Designing with AI
Everything you need to know about Neural Networks
How AI has started to impact our work as designers
The Rise of Emotionally Intelligent AI
The Non-Technical Guide to Machine Learning & Artificial Intelligence
Voice User Interface Design: New Solutions to Old Problems
Designing a Voice Interface: 8 Things to Know
Designing Conversational UI with Information Architecture — Part 1
Designing Conversational UI with Information Architecture — Part 2
Designing Conversational UI with Information Architecture — Part 3
Designing Conversational UI with Information Architecture — Part 4
Books I've been reading...
Product Design for the Web: Principles of Designing and Releasing Web Products
Hooked: How to Build Habit-Forming Products
Financially Fearless: The LearnVest Program for Taking Control of Your Money
Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days
The Lean Startup
In Pursuit of Excellence